高三英语教案Unit 5 Getting the message
Fill in the blanks for the revision
Advertising is a highly developed industry. It has gone hand in hand with radio, television and other
media.
People react to ads in different ways. Some think ads are useful and help consumers
make informed choices while others accuse companies of using ads to mislead us. Companies can
influence customers’ choices by introducing a brand name and by associating products with
customers’ needs. There are so many ads for customers that advertisers must try to get their
message across by appealing to their emotions.
Ads help companies and customers in all kinds of ways. They can help companies increase sales .
At the same time , they help customers choose among all the available products. In fact, truthful ads
provide good information,and help customers compare feathers, functions and costs. Some
governments name a famous person as their spokesman or spokeswoman to make people aware
of their social problems and policies.
Customers should protect themselves by keeping an eye out for bad ads, telling false information
from real facts and making good choices.
II Lead-in
1 what product do they persuade you to buy?
2 what information about product can you get?
3 How is the information conveyed?
4 What are the skills of making good ads?
III Reading
1 How do the ad-makers create a positive image of the product they are promoting?
2 How do ad-makers choose a name for the product?
3 What kind of slogans should be used to make the consumers to form a positive image? Can you
give an example?
4 How are the ads presented ?
How to create a positive image of the product
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