事关重大的展会礼仪
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Whether you are planning for a 10 foot or 40 foot exhibit space, event marketers attend trade shows for lead generation and brand management purposes.
不管你计划参展的展台时10英尺还是40英尺，作为商人参加展会的目的都是发展潜在客户以及扩大品牌知名度。
And while some people who staff booths pride themselves on their ability to spot a live prospect and avoid everyone else, staying focused only on revenue often damages their brand.
虽然很多人对于自己在自家展台上活跃展会的能力和拒绝别人干扰的能力很是自豪，但是仅仅只呆在自己展台上往往会毁了商品品牌。
Event planners are sometimes asked to manage a trade show booth, and they can help enhance the investment by sharing some trade show etiquette rules:
活动策划方往往被要求管理展会展台，而他们也可以通过分享一些展会规则来提升投资价值。
1.Greetings and Body Language
问候、身体语言
Attendees are looking to the exhibit staff for a reason to spend time at that booth. The following body language will help convey a professional and approachable demeanor:
参加展会的人愿意花时间在展会上，对参展工作人员有期待是有一定的原因的。以下身体语言将有助于传达专业的、平易近人的风范：
(1)Stand up and greet attendees – in front of the booth.
站在展台前面问候与会者
(2)If seats are needed, use tall stools that create contact at standing eye level.
如果一定要座椅的话，那就用高脚椅，这样，你就可以和站着的人保持眼神交流。
(3)Smile and make eye contact with attendees from all directions.
对四方来客微笑，保持眼神交流
(4)Speak with trade show attendees, not colleagues.
同与会者交谈，而不是只顾着和同事闲聊
(5)Sit down only if you are with a client who also wants to sit.
当客户要坐下来的时候，你才可以坐下来。
(6)Do not cross arms or legs.
不要双手抱胸或双腿交叉
(7)Be mindful of other people in the booth and near your space.
留心你附近展位的其他人员
(8)Do not enter the space of another exhibitor.
不要进到别人的展位去。
(9)Thank attendees for spending time at your booth when they arrive and leave.
当别人到你的展位来的时候或离开的时候，感谢他们肯花时间来了解你的产品。
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2.No Food or Beverages for Staff in the Booth
工作职员在展台内禁止吃喝
This is part of greetings and body language, but unfortunately deserves its own category. One of the most common trade show booth etiquette violations occurs when food and drink is kept within the booth for personal consumption.
虽然这也是问候语和身体语言的一部份，但是它也值得自己独占一栏。通常当员工在展台内拿出自己的食品吃喝的时候，往往就会发生最违反展会规则的事情之一。
It is easy to spot napkins, wrappers, plastic bottles and other items that are not part of the booth. It may sound elementary, but do remind booth staff to avoid eating, drinking and chewing gum within the booth.
在展台内吃吃喝喝的话，很容易就会将脏了的餐巾纸，包装纸，塑料瓶，以及其他垃圾都放在展台上，影响坏境。也许这听起来都是基本的，但是记得提醒参会工作人员切忌不要在展台内吃喝，嚼口香糖等。
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