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英文简历－－高级市场经理

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概要：• Leads the process for development and execution of ethnic and other key targeted marketing plans in order to reach important customer segments• Leads the process for developing relationships with strategic business partners ( outside suppliers, RMHC, Distribution Center, etc. )• Leads the process for managing media relations and crisis management• Serves as the Department Head for the administration of the Marketing Departme

英文简历－－高级市场经理,标签：个人简历模板word,大学生个人简历模板,http://www.77xue.com

　　• Leads the process for development and execution of ethnic and other key targeted marketing plans in order to reach important customer segments

　　• Leads the process for developing relationships with strategic business partners ( outside suppliers, RMHC, Distribution Center, etc. )

　　• Leads the process for managing media relations and crisis management

　　• Serves as the Department Head for the administration of the Marketing Department ( Staff responsibilities, cross-functional teams, budget management, etc. )

　　• Leads the process to promote local store marketing as a resources

　　• Ensures the proper use of the McDonald’s trademarks, logo, producer’s licenses, and make sure all advertising materials have legal and creative approval

　　3 People

　　• Selects, develops and coaches marketing staff to create and effective Marketing team and develop them for future opportunities within the system

　　• Builds strong relationships and fosters teamwork among Agencies, Suppliers and Staff to achieve maximum performance

　　4 Analysis

　　• Gathers, analyzes, and provides accurate, relevant, and timely information so that agencies make the best recommendations

　　• Interprets and evaluates information related to sales, P & L, promotional evaluation, competition, general economic trends, and qualitative/quantitative research

　　• Offers advise and counsel to ensure that company financial resources are used effectively

　　2001-2002: Marketing Manager, Reebok International Trading ( Shanghai ) Co., Ltd., Swire Resources Group

　　Job Summary & Objectives

　　• Supervise a sales team to deliver the budgeted sales turnover and gross profit , for Reebok and Non-Reebok’s Business in Eastern China.

　　• To be responsible for entire marketing & operation of company’s brands with company’s business objectives and marketing strategies

　　Main Duties

　　1. Sales & Distribution

　　• Formulate, implement and evaluate sales plan to achieve sales and gross profit targets

　　• Ensure optimum distribution coverage to accomplish both sales and brands objectives

　　• Maintain close working relationship with all accounts, especially key accounts to gain maximum supports for merchandise mix, product clearance and payment

　　• Monitor and control consistent pricing in the market

　　2. Marketing Planning & Management

　　• Develop, execute and monitor marketing plans in terms of product mix, pricing, distribution and promotion in accordance with division’s objectives and strategies

　　• Provide clear briefs to A&P Team to develop effective A&P programs to deliver planned results

　　• Analyze competitors’ merchandising strategies and performance, market trends, latest technology development, and other related information and recommend appropriate actions when necessary

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